SEO | Web Development Articles from York web designers Semlyen IT

Recently we’ve been working on two sites which both sell products aimed at children – one is for a shop called Cusp, which sells personalised christening gifts and other presents for newborns, babies and young children. The other is Buttonbag, which sells craft kits for children aged four years old and upwards.

The site for Buttonbag was a redesign of an existing site, built on the same domain, whereas the Cusp site is a new domain. The SEO links back to these sites have been added from existing sites at roughly the same rate – almost exactly in parallel. There are now around twenty links back to each domain from other sites. Given the different ages of the domains, it’s been interesting to observe how Google has been treating them.
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There are many online directories offering free listings.

After trying many we have settled on the following list as those which we consider to be worthwhile.

General:

www.dmoz.org *
www.google.co.uk/local
www.smilelocal.com
www.freeindex.co.uk
www.hotfroguk.co.uk (more…)

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A large part of off-site SEO – creating relevant text links from other websites back to the sites being promoted – is predicting which phrases people are most likely to search for on Google when they’re trying to find that particular product or service. (more…)

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