search engine optimisation | Web Development Articles from York web designers Semlyen IT

Posts Tagged ‘search engine optimisation’

SEO for Roboleo and AAA Instructor Training

Posted on Thursday, October 14th, 2010 by Helen

Some SEO jobs can be more challenging than others. While many of our SEO projects are for straightforward phrases such “York estate agents”, there are some for which the target phrases are not so obvious to someone who works outside the client’s professional field.

One such project that we have taken on was for Pharmaceutical Market Access specialists Roboleo. Since we did not know much about this area, this project involved extensive discussion with the clients, to determine which phrases best described their site. The second phase of this preliminary work was working out which variations of these phrases were actually searched for, through the use of Google’s Keyword Tool and previous web statistics on the client’s existing website – after all, being top of the Google results for a phrase which nobody ever types into Google’s search box isn’t much better than having no SEO at all.

Med Tech Market Access

Another project we’ve just taken on is for driving instructor Andrew Taylor or AAA Instructor Training – but again, his field is specialised. Andrew does give regular driving lessons in Wakefield to learner drivers, but his main area of expertise is training others to become driving instructors themselves. As with any profession, there are acronyms and technical language which can be hard to contextualise just by looking at the site as an outsider to the area. It may have been relatively straightforward to decide on the phrase “driving instructor training courses in Wakefield“, but “fleet ADI training courses” was a little more elusive. I’m guessing only a driving instructor trainer – or someone who wanted to become one – could tell me that was a sensible phrase for which to optimise the site.

While the Roboleo site was designed and coded in house at Semlyen IT, the AAA Instructor Training site is a classic example of a website created using a third party content management system which was not very search engine friendly. In this case we have taken on the site ourselves and stripped out the CMS, which means that we will now have full control over adding the SEO content.

Search Engine Optimisation

Posted on Tuesday, September 1st, 2009 by Jim

Search Engine Optimisation (SEO) is the process whereby websites are modified in order to achieve a higher position in Internet search results.

The higher a website appears in search engine results the greater the number of visitors.

For example: a builder located in York would like to be at the top of Google for “York builders”, “builder in York”,  “building contractor York” and similar searches.  The builder also has other phrases for which they would like a high position:  “house extensions in York”, “York attic conversions”, “property renovation York” and so on.  The builder also operates in nearby locations: Leeds, Harrogate, Hull etc. and would like high positions in Google for these localities too. (more…)

New SEO clients

Posted on Thursday, June 4th, 2009 by Helen

Recently we’ve been doing some SEO for web analytics consultants Applied Web Analytics. They aim to increase their clients’ website sales by gaining an understanding of what visitors experience while on the site, using a range of tools and tests to find and fix any problems. This site was designed by Spyre and coded by Semlyen IT.

Another new site undergoing some off-site SEO treatment is for the Haxby Group Medical Practice, who are based in the outskirts of York but are now extending and will have doctors in Hull at three new surgeries opening between autumn and Christmas 2009. This site was designed by Mode and coded by Semlyen IT.

New Property Sites

Posted on Monday, May 25th, 2009 by Helen

We manage quite a lot of sites related to property services, and have several sites for letting agents, estate agents, builders and surveyors in our portfolio.

Recent additions to this list include a website for a holiday cottage in the Hebrides – Caberfeidh Cottage on the Isle of Lewis.

We are also working on a website for Honeybourne Homes – York builders who specialise in building new bespoke houses of high quality in the North Yorkshire area.

There’s the chance to win a house in Leeds at The competition is also raising money for the not-for-profit organisation Virtue Youth, which was set up to help disadvantaged young people.

SEO News

Posted on Thursday, April 30th, 2009 by Helen

Recently we’ve been working on two sites which both sell products aimed at children – one is for a shop called Cusp, which sells personalised christening gifts and other presents for newborns, babies and young children. The other is Buttonbag, which sells craft kits for children aged four years old and upwards.

The site for Buttonbag was a redesign of an existing site, built on the same domain, whereas the Cusp site is a new domain. The SEO links back to these sites have been added from existing sites at roughly the same rate – almost exactly in parallel. There are now around twenty links back to each domain from other sites. Given the different ages of the domains, it’s been interesting to observe how Google has been treating them.

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