search engine optimisation | Web Development Articles from York web designers Semlyen IT

Search Engine Optimisation (SEO) is the process whereby websites are modified in order to achieve a higher position in Internet search results.

The higher a website appears in search engine results the greater the number of visitors.

For example: a builder located in York would like to be at the top of Google for “York builders”, “builder in York”,  “building contractor York” and similar searches.  The builder also has other phrases for which they would like a high position:  “house extensions in York”, “York attic conversions”, “property renovation York” and so on.  The builder also operates in nearby locations: Leeds, Harrogate, Hull etc. and would like high positions in Google for these localities too. (more…)

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Recently we’ve been doing some SEO for web analytics consultants Applied Web Analytics. They aim to increase their clients’ website sales by gaining an understanding of what visitors experience while on the site, using a range of tools and tests to find and fix any problems. This site was designed by Spyre and coded by Semlyen IT.

Another new site undergoing some off-site SEO treatment is for the Haxby Group Medical Practice, who are based in the outskirts of York but are now extending and will have doctors in Hull at three new surgeries opening between autumn and Christmas 2009. This site was designed by Mode and coded by Semlyen IT.

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We manage quite a lot of sites related to property services, and have several sites for letting agents, estate agents, builders and surveyors in our portfolio.

Recent additions to this list include a website for a holiday cottage in the Hebrides – Caberfeidh Cottage on the Isle of Lewis.

We are also working on a website for Honeybourne Homes – York builders who specialise in building new bespoke houses of high quality in the North Yorkshire area.

There’s the chance to win a house in Leeds at www.winmyfirsthouse.com. The competition is also raising money for the not-for-profit organisation Virtue Youth, which was set up to help disadvantaged young people.

We are doing some SEO work to promote a mini-site that is part of York interior designer Tricia Douglas’ site: Instant Interiors is a landlord furniture package service in which Tricia quickly provides complete interiors for rental houses, show homes and letting agents.

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Recently we’ve been working on two sites which both sell products aimed at children – one is for a shop called Cusp, which sells personalised christening gifts and other presents for newborns, babies and young children. The other is Buttonbag, which sells craft kits for children aged four years old and upwards.

The site for Buttonbag was a redesign of an existing site, built on the same domain, whereas the Cusp site is a new domain. The SEO links back to these sites have been added from existing sites at roughly the same rate – almost exactly in parallel. There are now around twenty links back to each domain from other sites. Given the different ages of the domains, it’s been interesting to observe how Google has been treating them.
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A large part of off-site SEO – creating relevant text links from other websites back to the sites being promoted – is predicting which phrases people are most likely to search for on Google when they’re trying to find that particular product or service. (more…)

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