reciprocal links | Web Development Articles from York web designers Semlyen IT

Search Engine Optimisation (SEO) is the process whereby websites are modified in order to achieve a higher position in Internet search results.

The higher a website appears in search engine results the greater the number of visitors.

For example: a builder located in York would like to be at the top of Google for “York builders”, “builder in York”,  “building contractor York” and similar searches.  The builder also has other phrases for which they would like a high position:  “house extensions in York”, “York attic conversions”, “property renovation York” and so on.  The builder also operates in nearby locations: Leeds, Harrogate, Hull etc. and would like high positions in Google for these localities too. (more…)

Bookmark this post:

Recently we’ve been working on two sites which both sell products aimed at children – one is for a shop called Cusp, which sells personalised christening gifts and other presents for newborns, babies and young children. The other is Buttonbag, which sells craft kits for children aged four years old and upwards.

The site for Buttonbag was a redesign of an existing site, built on the same domain, whereas the Cusp site is a new domain. The SEO links back to these sites have been added from existing sites at roughly the same rate – almost exactly in parallel. There are now around twenty links back to each domain from other sites. Given the different ages of the domains, it’s been interesting to observe how Google has been treating them.
(more…)

Bookmark this post: