As lawns don’t come in standard shapes and sizes, the online shop system features some bespoke programming so that people can order the right amount of artificial grass with ease. It has a built-in calculator, which adds up the total square metres and cost of the artificial grass according to figures entered by the customer. To ensure customers can purchase just the right amount of artificial lawn, visitors to the website can add as many pieces of grass as they require, and specify the individual dimensions of each piece.

There are four different grades of artificial grass ranging from budget to luxury, and the company also offers a lawn installation service. The shop also stocks a variety of landscape design products.

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As well as showcasing his wedding photography portfolio, this WordPress-driven site uses WordPress Ecommerce, a WordPress plugin from getshopped.org. The plugin allows David’s clients to log in to a private area of the site, where they can view their wedding photographs online, select those that they would like to buy, and pay online through the  integrated shopping cart system.

The WordPress content management system combined with some bespoke programming makes it quick and easy for David to create each new wedding album and upload photos, as well as editing other content across the site.

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We are currently testing the water regarding SEO for the much more competitive phrases “online curtain shop” and “buy curtains online“. Originally we built the site as a low-cost e-commerce solution. It features a budget bespoke catalogue management system, integrated with Mal’s Cart. As the site was coded by us, it was built to our usual coding standards which allow for maximum SEO treatment if required. The client did not ask for SEO in the original quote, but they have since approached us to add some optimisation, both for the main “online curtain shop” phrases, and also some secondary geographical optimisation to target nearby Wetherby and Tadcaster.

The site received a rigorous, in-depth SEO treatment, and also has a few backlinks from our other clients’ links directories (although the effectiveness of these is now uncertain…). It will be interesting to see how much improvement this treatment produces in what appears to be a very competitive area – can this site compete with the established sites? They may be older and larger, but may not necessarily be as concisely coded.

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The car park provides 24 hour access to its secure premises in the Q-Park complex on Kent Street, and customers receive a dedicated Named space and personal transponder. There are even a few extras thrown in with the parking contracts, such as meals at the nearby York Pavilion Hotel and Langton’s Brasserie.

In other news, the new e-commerce site for Andrew’s Golf is now live – you can read more about this golf accessories shop in my earlier post. Another recent development is the Shandy Hall online gift shop, which is now fully operational on the website for the Laurence Sterne Trust.

Glamping site Jollydays Luxury Camping have just commissioned a major project for their online booking and payment system, and the gifted education publishers Royal Fireworks Press have asked us to use Issuu to provide sample pages for the books available on their site.

On the SEO side of things, organic children’s clothing retailers Twigs4Kids have commissioned some additional work. Having obtained a no. 1 position on google.co.uk for the search “organic children’s clothes”, their next target is to improve their positions for the named brands that they stock. The first two that we’ll be working on are Frugi and Little Shrimp.

The next sites in line for us to build are a new site for York estate agents Nigel Naish, and an online outlet for York curtain shop L & G Adams.

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Shandy Hall in Coxwold, North Yorkshire, was the home of 18th Century vicar, novelist and celebrity Laurence Sterne. It is now a public museum, housing a collection of his work. It also incorporates a gift shop, garden, and the beginnings of Asterisk*, which, when fully-fledged, will be a workshop space for artists, writers and technologists.

The website developed by Semlyen IT for the Laurence Sterne Trust features an online shopping cart enabling site visitors to purchase items from the Shandy Hall shop. As well as physical items, they can also buy Shandy Hall membership packages from the website. The site also features alongside the shopping cart, a bespoke events and exhibitions management system.

This site was designed by Bivouac.

EMDR Extra

This is a brochure site for EMDR Extra, an organisation offering training workshops to mental health practitioners working with psychological trauma. EMDR is a technique used to treat conditions resulting from trauma, such as Post Traumatic Stress Disorder.

The site features an online application and booking form, which includes payment processing by PayPal.

This site was designed by Jamie at Semlyen IT.

McCartney Lettings

York letting agents McCartney Lettings commissioned this new property management site, which integrates a bespoke property details administration system. McCartney Lettings are a new agent and their new website will help attract the attention of more landlords.

Designed by Andy at Semlyen IT.

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We have previously used Mal’s cart with several other clients, which is a great solution for small e-commerce websites. In this case, though, we needed some more advanced features. Therefore we have built an entirely bespoke system with the following features that are missing from third party carts like Mal’s.

Customer management Customers can create an account, subscribe to one or more mailing lists and get their purchases associated with their accounts. They may view their order history and print confirmations after logging in, simply by typing in their email address and password.

The customer management system was crucial for York Food Festival as they wished to provide discounted tickets to the supporters, ‘friends’ of the Festival, and at the same time they wanted to enable their customers to become a ‘friend’ by buying a special ticket.

Stock management As with all booking systems we had to make sure that if a customer puts a ticket in their virtual shopping basket they will actually be able to buy it on check out without having to fear that someone might have been quicker. This feature is essential for tickets, however, you might want to take control of your stock even if you are not selling tickets.

As a customer adds an item to their basket the system puts it in ‘hold’ for 30 minutes. For that time no one else can buy it. So effectively the customer has half an hour to complete the payment.

We have also made the system able to handle event limits to make sure we don’t oversell tickets. This can certainly be useful with other kinds of products as well, where you may have a limited amount in stock – as you do in most cases. We have also added the facility to set up a cut-off limit. Over that limit tickets are not available online; they can only be purchased through the Ticket Line.

User experience A rock solid back-end is inevitable for building a reliable shopping cart, however, we have also put a great amount of work in user experience. A fully customized shopping cart can easily win customers’ confidence. Your customers are not transferred to third party carts, they will stay on your website while they are shopping.

Our system allows customers to put the desired item straight into the cart after clicking on ‘Add to basket’ without even having to load a new page. This technology is called AJAX. Your customer can continue shopping without having to click to an “add to cart page”, but can still view their cart at any time with a single click.

Someone who is using an older browser needn’t worry either: it will work in older browsers as well. Technically speaking: it degrades gracefully.

Administration area We have developed an administration system which allows manually entry of orders by the client. This means orders by customers who don’t have an internet connection or prefer to order via telephone, can still be inserted into the system and managed in the same way. The administrator takes orders and payments through telephone and enters the details in the administration system. Their purchases will appear alongside all other orders in one single system.

Further features of the system include the ability to add new, or search existing clients and view their order histories. Administrators are also able to resend email confirmations in case the customer has accidently deleted theirs.

Finally, the best way to measure the success of this website is by its sales, and we are proud that after just a few days from the launch, the website is producing a high volume of sales.

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This new e-commerce site sells a variety of golfing products – instructional golf books, golf accessories and golf gifts. It also features additional online golf resources such as advice, videos and a readers’ forum.

The site was designed in partnership with Mode, and coded by Semlyen IT. The shopping cart is powered by Mal’s e-commerce. The site will be launched very soon.

Mobile Shredding Company

The Mobile Shredding Company specialises in shredding confidential waste using environmentally friendly methods. The shredded paper is taken to a nearby recycling centre once the documents have been destroyed, and this is always included as part of their paper shredding service.

They also shred various other materials as well as paper: their shredding portfolio includes interview audio tapes, floppy disks, computer back up tapes, CDs and DVDs, magnetic media, USB Memory sticks, uniforms, security passes, credit and loyalty cards.

This brochure site was designed by Bivouac Design Solutions and coded at Semlyen IT. Its SEO treatment included keyword and keyphrase research into the many different variants of ‘paper shredding services’ that people might search for – it could be ‘paper shredders’ or ‘paper shredding’, to start with – and then there’s ‘confidential waste shredders‘ or ‘shredding’ or even ‘confidential waste disposal‘ or ‘confidential waste destruction‘.

With a small site it’s hard to cover every possible variation. The site has therefore been optimised for phrases that receive reasonably high search volumes, but not necessarily those that receive the highest, as these are usually more both competitive and more generic.

For example, a search for ‘paper shredders’ on Google will produce pages selling paper shredding devices in addition to people offering paper shredding services. Even though ‘paper shredders’ is a more common search term than ‘paper shredding services’, it’s better to be more specific and optimise for the latter. This increases the likelihood of a page one Google position as there is less competition. It also means that people who find the site are likely to be searching for paper shredding services rather than a shredding device, and therefore should generate a higher percentage of actual customers from the search traffic that reaches the site.

Brassed On!

A new site sponsored, designed and coded by Semlyen IT, featuring a logo created by Caroline from Royal Fireworks Press (whose site we also manage). The site is powered by WordPress.

Brassed On! is York’s Brass Band Festival, inspired by the film Brassed Off. It will feature all five of York’s brass bands, plus a young people’s masterclass led by members of the Grimethorpe Colliery Band. The festival takes place on 2nd – 3rd May.

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This site was developed using e-commerce software from Trading Eye.

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