Akismet
http://wordpress.org/extend/plugins/akismet/
This one comes with WordPress ‘out of the box’, but it is well worth activating as it is basically an anti spam tool. It simply requires that you enter an API key, available by registering on the WordPress site or the Akismet site. The API keys are reusable across domains so you need only do it once for all your blogs.

All in one SEO pack
http://wordpress.org/extend/plugins/all-in-one-seo-pack/
Pretty essential for any blog really, this adds meta description and meta keyword tags to your template (which seem to be missing from some themes) as well as canonical URLs. Title, Description and Keywords tags are automatically written, based on the plugin’s settings. All these can be overwritten individually for each post and there are a number of other useful settings, such as excluding pages and adding noindex for archives.

Google Analytics for WordPress
http://wordpress.org/extend/plugins/google-analytics-for-wordpress/
You may choose just to add your Analytics code to the footer in your template, but using this plugin gives you more control over what data is tracked – for example you can exclude admin visits. It also supports AdSense tracking and Urchin.

No 404 Errors
http://wordpress.org/extend/plugins/no-404-errors/
There is a bug that affects some shared hosting, whereby rather than displaying 404 Errors, raw html is sent to the browser. This clever plugin changes 404 errors to 301 errors and redirects to a custom WordPress page.

TinyMCE Advanced
http://wordpress.org/extend/plugins/tinymce-advanced/
This adds buttons to WordPress’s limited TinyMCE setup and also allows you to control what buttons are used with a drag-and-drop interface. It also has the option to import styles from the stylesheet and to stop WordPress’s annoying habit of stripping out <p> and <br> tags, making it easier for users to add spacing in a post.

Breadcrumb Trail
http://wordpress.org/extend/plugins/breadcrumb-trail/
Some designs require a ‘breadcrumb’ navigation, showing you the route you took from the homepage to the current page. They can be very useful, since it’s easy to get lost when navigating a complex blog. WordPress doesn’t supply this feature out of the box, but this plugin gives you a breadcrumb trail function that you can add anywhere in your theme. It’s simple to customize via the plugins files.

Add Lightbox
http://wordpress.org/extend/plugins/add-lightbox/
This automatically adds rel=”lightbox” to all images linked to in your posts and pages, grouped by post ID. You have to add the javascript files manually. The code can easily be modified in order to use your preferred image pop up script, for example, colorbox.

WP-Syntax
http://wordpress.org/extend/plugins/wp-syntax/
Great for posts of a technical nature, this allows you to highlight code by wrapping it in ‘pre’ tags and specifying a language from the GeSHi library, for example, XML, PHP, CSS.

NextGEN Gallery
http://wordpress.org/extend/plugins/nextgen-gallery/
WordPress already has a pretty useful gallery function, whereby each post or page can have a number of pictures associated and displayed in a simple Gallery layout. NextGEN gallery allows you to insert any Gallery, or a selection of Galleries (an Album) into any post or page. It also comes with a number of Javascript slide shows already set up (some of which require  you to install the javascript files manually) and the ability to add watermarks, arrange your pictures and albums, create RSS Feeds, add photos to the sidebar etc. For any blog where images are an essential part of their content, you should be using this. It is a little daunting when you first try to use it but you’ll soon get the hang of it.

WP-Print
http://wordpress.org/extend/plugins/wp-print/
Adds a button to the bottom of every post and/or page that generates a printable version of your content. You can choose whether to display comments, images and links or not.

Social Bookmarking
There are many social bookmarking plugins and it is an essential feature for blogs and indeed any website these days. There are the well known buttons such as AddThis and ShareThis that you will see all around the web, as well as the specific WordPress plugins. These add a clickable list of social networking icons to the bottom of each post. The ones we tend to use are Social Bookmarks, which you can see on this site, and Sociable, which I feel is the better choice as there are more sites to choose from and the icons are a little nicer, plus the user can manually disable it for individual posts. Another one which I rather like is Sexy Bookmarks, although this isn’t for all sites. At the end of the day there are many to choose from and its up to you to find one you like.

A couple of handy tips

That’s it for now although I will leave you with this: Although most of these plugins have settings to customize the look and functionality they can still be quite restricted. However remember that CSS can do some pretty clever things and in many cases the plugin’s code itself is quite straightforward, so it’s worth having a little play around to get things just as you like.

Finally, before you hand over your blog to the client you should take a look at SitePoint’s admin customization tips – part 1 and part 2. Another little tip is to log in as your client, go to the edit post window, open up the second row of editor buttons (top right button) and arrange the panels on this page so that the ones they are more likely to need are at the top. WordPress remembers how you had your edit page set up and this stops clients wondering where things are when they log in for the first time.

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This allows us to use WordPress almost like a Content Management System with any custom arrangement of pages, categories, sub-categories and even our own custom static pages. In some cases we have stripped out what we don’t need and used it as a simple and effective feedback or latest news system.

But WordPress is just as useful ‘out of the box’ it contains everything you need to set up and manage a successful blog and can be a great asset to your website, giving it an up-to-date feeling, while increasing repeat visits and improving SEO. There are thousands of plug-ins available for WordPress which do a range of things from running automatic backups and basic security, to automatically updating your Twitter account and turning your blog into a photo gallery.

Some examples:

Breaks night in York
Blog to promote a monthly DJ night, a simple yet funky design complete with Soundcloud snippets, Flickr Gallery Feeds and Twitter Syndication.

Thrifty Living website
Highly customized blog with different templates for each category, although no plug-ins have been used a large amount of custom coding was required, the blog sits alongside static pages including an online book shop.

Tui Na UK
A simple, cheap feedback system was required that would let users post feedback on particular pages, WordPress was chosen to do the job and integrated on a number of pages, all other ‘blog like’ features have been taken out of the front end so all we see is the feedback form and the comments. A gallery was then required, so we installed a gallery plug-in and again, stripped out all but the standard blog stuff.

Web Analytics Consultancy
Features: Twitter Syndication, RSS feeds by Feedburner, email subscription to feeds and comments, social bookmark links, print this post, all in one SEO and vipers video quick-tags.

This one!
You may have noticed you are reading a WordPress blog, this one is fairly ‘out of the box’ but uses the following plug ins: all in one SEO pack, Add lightbox, Google Analytics for WordPress, Lightbox 2, Limit login attempts, WP-Syntax and WPBook.

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The blog is making use of many social networking and bookmarking tools – a toolbar below each blog entry offers buttons which will add the article to any of a variety of bookmarking sites, such as Digg, StumbleUpon or Technorati.

As well as these tools, it offers RSS feeds of blog posts and also blog post comments, with optional buttons which automatically subscribe in the viewer’s chosen reader – for example Bloglines or Newsgator. Alternatively there’s the option to subscribe via email.

It also features syndication with Twitter, so that when a blog entry is posted, a connected Twitter account is also updated, and vice versa.

The blog’s entire functionality and structure is being built before any design or styling, as opposed to after the initial design, as is more usual. It’s not yet live – but I’ll post an update when it’s ready.

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