SEO for Roboleo and AAA Instructor TrainingPosted on Thursday, October 14th, 2010 by Helen
Some SEO jobs can be more challenging than others. While many of our SEO projects are for straightforward phrases such “York estate agents”, there are some for which the target phrases are not so obvious to someone who works outside the client’s professional field.
One such project that we have taken on was for Pharmaceutical Market Access specialists Roboleo. Since we did not know much about this area, this project involved extensive discussion with the clients, to determine which phrases best described their site. The second phase of this preliminary work was working out which variations of these phrases were actually searched for, through the use of Google’s Keyword Tool and previous web statistics on the client’s existing website – after all, being top of the Google results for a phrase which nobody ever types into Google’s search box isn’t much better than having no SEO at all.
Another project we’ve just taken on is for driving instructor Andrew Taylor or AAA Instructor Training – but again, his field is specialised. Andrew does give regular driving lessons in Wakefield to learner drivers, but his main area of expertise is training others to become driving instructors themselves. As with any profession, there are acronyms and technical language which can be hard to contextualise just by looking at the site as an outsider to the area. It may have been relatively straightforward to decide on the phrase “driving instructor training courses in Wakefield“, but “fleet ADI training courses” was a little more elusive. I’m guessing only a driving instructor trainer – or someone who wanted to become one – could tell me that was a sensible phrase for which to optimise the site.
While the Roboleo site was designed and coded in house at Semlyen IT, the AAA Instructor Training site is a classic example of a website created using a third party content management system which was not very search engine friendly. In this case we have taken on the site ourselves and stripped out the CMS, which means that we will now have full control over adding the SEO content.