Mezzanine floors: going up!

Mezzanine floors: going up!

Posted on Monday, January 14th, 2013 by Richard

Mezzanine floor manufacturer Storplan Racking Ltd, based at Full Sutton near York, has grown to become one of the country’s most respected mezzanine floor manufacturers and storage equipment specialists. Castlegate IT has been working with Storplan on their corporate website, giving it some SEO treatment to improve their organic Google rankings.

Industrial mezzanine floors can provide valuable additional space in a warehouse or yard situation, but Storplan also provide innovative mezzanine floor solutions in more picturesque settings such as a recent project in a grade-2 listed dove cote. Storplan devised a 3-tier mezzanine floor solution to turn the dove cote into a luxury holiday let.

Although the main part of the business is mezzanine floors, Storplan also manufacture Industrial Staircases, Handrails, Pallet Racking, Shelving, Garment Hanging, Security cages, Mesh Partitioning and Screens, Lockers & Staircases and Mezzanines for Retail spaces. All of these areas needed to be considered in the SEO plan for the site.

Initially, we did some keyword research which identified key phrases to focus on. These were used to describe page content in the title, descriptions and H1 headings, and allocated to landing pages. This phase resulted in some terms rising in the rankings by as much as 8 pages. A second phase has concentrated on optimising the text. It was important that this was done sensitively, to maintain the quality of the content. With many of the phrases now on page one of Google, the project is showing great results.

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