Cycling Websites Becoming a SpecialityPosted on Tuesday, March 30th, 2010 by Helen
Cycling related websites are proving to be an excellent area of business for us. There are several in our portfolio already, and some more in the pipeline.
Last year we built a website for the York Festival of Cycling, and this was followed by a new site for Get Cycling, one of several projects run by the Company of Cyclists. Get Cycling is a community interest company which organises and promotes cycling events, bike try-out roadshows and cycling festivals all over the UK.
One offshoot of Get Cycling is now having its own website developed. Bikeboost is a scheme set up to promote and support cycling to and from work in urban areas. The first city to participate in the programme is Sheffield (one of the UK’s hilliest cities!) where 800 people will take up cycling to work. The scheme provides bike loans and support over a two year period, and will offer free cycle training in association with Sheffield cycling organisation Pedal Ready.
Our contribution to the project was a sophisticated bespoke (no pun intended) online system to manage the various BikeBoosts. Participants can register their interest and fill in an online questionnaire about their current commuting habits. People are selected to take part based on this information and the number of places available, and they are then given an account within the BikeBoost site.
Once admitted, participants can log into their account on the BikeBoost website and record their experiences and progress throughout the challenge, keeping track of the distances logged by themselves and their colleagues.
The online system makes it a whole lot easier to sign people up, loan them bikes, and find out how they’re doing. Reports on the facts and figures of the challenge are available at the click of a button.
Another project run by Company of Cyclists is Cyclorama, an enormous, multilingual online cycling resource which is still being developed. Cyclorama incorporates the online cycling magazine Bike Culture, which features a vast array of cycling articles and essays on practically every aspect of cycling imaginable. The site also serves as an exhibition space for specialist cycle designers, manufacturers and retailers. Each exhibitor has their own profile page, which contains a portfolio of their products and a blog.
Last month saw the launch of a website for the Big Bad Bike Ride, a sponsored charity bike ride which has been raising money to fund research into Friedreich’s ataxia since 1991. This site was set up to provide up-to-date news and information to participants, and to take online registrations and payments. Participants can also collect their sponsorship money online through Just Giving.
The next cycling-related website that we will be developing is Cycling City York, a project for the City of York Council which will promote York’s status as a Cycling City.