Andrews Golf, The Mobile Shredding Company & Brassed OnPosted on Thursday, March 4th, 2010 by Helen
This new e-commerce site sells a variety of golfing products – instructional golf books, golf accessories and golf gifts. It also features additional online golf resources such as advice, videos and a readers’ forum.
Mobile Shredding Company
The Mobile Shredding Company specialises in shredding confidential waste using environmentally friendly methods. The shredded paper is taken to a nearby recycling centre once the documents have been destroyed, and this is always included as part of their paper shredding service.
They also shred various other materials as well as paper: their shredding portfolio includes interview audio tapes, floppy disks, computer back up tapes, CDs and DVDs, magnetic media, USB Memory sticks, uniforms, security passes, credit and loyalty cards.
This brochure site was designed by Bivouac Design Solutions and coded at Semlyen IT. Its SEO treatment included keyword and keyphrase research into the many different variants of ‘paper shredding services’ that people might search for – it could be ‘paper shredders’ or ‘paper shredding’, to start with – and then there’s ‘confidential waste shredders‘ or ‘shredding’ or even ‘confidential waste disposal‘ or ‘confidential waste destruction‘.
With a small site it’s hard to cover every possible variation. The site has therefore been optimised for phrases that receive reasonably high search volumes, but not necessarily those that receive the highest, as these are usually more both competitive and more generic.
For example, a search for ‘paper shredders’ on Google will produce pages selling paper shredding devices in addition to people offering paper shredding services. Even though ‘paper shredders’ is a more common search term than ‘paper shredding services’, it’s better to be more specific and optimise for the latter. This increases the likelihood of a page one Google position as there is less competition. It also means that people who find the site are likely to be searching for paper shredding services rather than a shredding device, and therefore should generate a higher percentage of actual customers from the search traffic that reaches the site.
Brassed On! is York’s Brass Band Festival, inspired by the film Brassed Off. It will feature all five of York’s brass bands, plus a young people’s masterclass led by members of the Grimethorpe Colliery Band. The festival takes place on 2nd – 3rd May.