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Cloudfree IT

Posted on Monday, November 16th, 2009 by Helen

Recently we’ve had quite a surge in the number of clients who have come to us for SEO services.  One of the sites that underwent some SEO treatment in October was that belonging to Cloudfree IT, who are a team of IT consultants in Keighley, Shipley and Bingley in West Yorkshire.

This site was an interesting one to work on, as much of its existing navigation relies on Javascript. If a page is only linked to the rest of the site via a Javascript link, Google is unable to find it, and the page is not indexed. This meant that there were quite a few pages on the site which, even if they received heavy onsite SEO, would never appear in any Google search because Google simply couldn’t see them. Ideally we would recode the site, which is still a possibility for the future but since the budget to do this was not immediately available and SEO was seen as more of a priority, we needed a work-around.

Our solution was simple: we created a site map, and made sure that every page was linked from that via a static text link. Within a few weeks Google had not only indexed the pages for the first time, but they were also beginning to climb to higher positions for various searches such as ‘IT support in Shipley‘, ‘computer repairs in Bingley‘ and ‘Keighley computer services‘.

Another interesting point that arose when optimising this site was the fact that when a Google search is performed which contains ‘IT’, Google will often ignore this, as it sees it as the word ‘it’ which is disregarded by the search engine due to being a very commonly used word. Google does have an option at the bottom of pages of such results inviting the user to view results which do contain the word ‘it’, but this is hard to spot, especially when quickly flicking through different sites, and I imagine many users will miss it.

This means that it takes considerably more effort to obtain a high position for searches containing ‘IT’. When optimising a site for ‘Keighley IT consultants‘, if Google is only paying attention to the words ‘Keighley’ and ‘consultants’, many other consultants within various other professions in Keighley are unwittingly competitors for the Google top position. Despite this, after our SEO treatment Cloudfree IT has gained a number 1 position in Google for ‘IT consultants in Keighley‘ without having to click the ‘display results that contain the word “it”‘ button. It’s interesting to note, however, that position number 2 is currently occupied by a firm of recruitment consultants, position 3 by business consultants, and 4 by transport consultants – none of whom offer any IT services at all!

Social Networking integration

Posted on Monday, September 14th, 2009 by Jamie

This article will demonstrate how to integrate Social Networking sites, Facebook, Twitter and LinkedIn, together with WordPress, enabling you to update all sites from WordPress.

Lets begin with Facebook, you can do this on either your personal profile, or a Facebook ‘page’, you cannot currently do this on Groups. Go to your profile or page and look for ‘notes’ on the tabs at the top, if you can’t see notes you can add it by clicking the add button. Go into notes then look to the bottom left for a link titled ‘edit import settings’ click on this, then input your blogs RSS feed url and bobs yer uncle, each new post now appears on your wall! You can take a look at it in action here.

Import your blogs RSS feed into your Facebook Notes

Next, Twitter, for this we use a plugin called Twitter Tools. This enables you to automatically ‘tweet’ everytime you create a new blog post, you can also disable this for individual posts and it works the other way round too, i.e. everytime you tweet, a new blog post is created. It also gives you the option to update Twitter only, direct from WordPress. After following the plugins installation we then have to create an ‘application’ in Twitter.

Login to Twitter, scroll to the bottom of the page and click on ‘Twitter API’ click on register an app and fill in the required information. For application type, choose Browser, for default access type, choose read and write and use your blogs address for the callback url. Once you have submitted this information you will be given a Consumer Key, Consumer Secret, Access Token and Access Token Secret. Copy these details into Twitter tools and you are good to go.

You need to create a Twitter application, in order to get Twitter Tools working

Finally, LinkedIn. For this there are 2 methods, the first one simply displays a list of your latest posts on your profile, for this you simply need to add the WordPress application to your LinkedIn account and then input your blog details, you can do so here. That is all well and good, the only issue is that people need to be viewing your profile in order to see your latest posts. The second method, makes use of your Twitter account, login to LinkedIn and go to your update status box, click on the blue Twitter logo and you will see your Twitter settings, you can now add your Twitter account, follow the instructions and your ready to go.

Access your Twitter account settings and also send your status updates to Twitter

This is how we have set up Web Dev Blog, we always use WordPress to post and everything else follows. However, if you set Twitter Tools to create a new blog post from tweets you can then do everything from either Twitter or LinkedIn (take a look at the diagram below). Also please note that with regards to Twitter and LinkedIn, there are settings to control how the updates display, wether to use tinyURLs etc.

There are 3 ways to update all 4 websites

Can justified text be justifed for the web?

Posted on Tuesday, June 16th, 2009 by Andy

Can justified text be justified for the web? The answer, in case you were wondering, is no! As you continue to read this article I will explain  the disadvantages of justified text, and when it should be used. To begin, I would like to explain my reasons for writing this blog post.

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Finding your place in the world

Posted on Friday, January 30th, 2009 by Richard

The whole world is going online. Literally. It started with Multimap and Streetmap, and it got a heck of a kick with Google Maps and then Google Earth. Right now as you read, the whole planet is being digitised in ever greater detail by cars, planes and satellites.

The grandiose term for these are Geographical Information Systems – GIS. And they are incredibly useful. (more…)

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