Posted on Friday, April 26th, 2013 by Jamie
IQ Property, a Letting agent in Moseley, required a boost to their search engine rankings. In order to get the best search engine results we decided a recode of the website was needed.
Google much prefers lean, semantic code, with a high content to code ratio. It likes to see the page’s content straight away, without having to crawl through lots of code to find it. Lean code also benefits from improved performance and shorter page load times.
Their current website consisted of a whopping 1555 lines of code, with the first line of page content other than the meta tags starting at line 1257. The code mostly consisted of inline CSS and style tags repeating the same styles again and again. We took the site and recoded it to our usual standards, bringing the home page down to a nice 395 lines of readable, reusable code, and moving all the styles into a single CSS file.
Now that the content has room to breathe, and Google can swiftly crawl the site we should see much improved results for Moseley Letting Agent IQ Property.
Posted on Monday, January 14th, 2013 by Richard
Mezzanine floor manufacturer Storplan Racking Ltd, based at Full Sutton near York, has grown to become one of the country’s most respected mezzanine floor manufacturers and storage equipment specialists. Castlegate IT has been working with Storplan on their corporate website, giving it some SEO treatment to improve their organic Google rankings.
Industrial mezzanine floors can provide valuable additional space in a warehouse or yard situation, but Storplan also provide innovative mezzanine floor solutions in more picturesque settings such as a recent project in a grade-2 listed dove cote. Storplan devised a 3-tier mezzanine floor solution to turn the dove cote into a luxury holiday let.
Although the main part of the business is mezzanine floors, Storplan also manufacture Industrial Staircases, Handrails, Pallet Racking, Shelving, Garment Hanging, Security cages, Mesh Partitioning and Screens, Lockers & Staircases and Mezzanines for Retail spaces. All of these areas needed to be considered in the SEO plan for the site.
Initially, we did some keyword research which identified key phrases to focus on. These were used to describe page content in the title, descriptions and H1 headings, and allocated to landing pages. This phase resulted in some terms rising in the rankings by as much as 8 pages. A second phase has concentrated on optimising the text. It was important that this was done sensitively, to maintain the quality of the content. With many of the phrases now on page one of Google, the project is showing great results.
Posted on Thursday, April 12th, 2012 by Gemma
E-commerce: not so much the future as the present. A lot of our work has been in helping small businesses, especially local businesses, to start trading online. Here are two of our latest -
The Nut Free Chocolatier
As you might guess, this site offers nut free chocolate for sale online. It’s not only for people who suffer from allergies to nuts, but also offers a range of chocolates for young children who are having potential allergens kept out of their diet. They also organise nut free chocolate parties and even nut-free chocolates for weddings and corporate events. The contemporary and somewhat mouthwatering design was by Zynsk Digital. The system integrates with the Mals shopping cart system – our favourite budget shopping cart.
Discovery Travel have been trading online for a while, but they badly needed a better-looking and easier-to-use site from which to sell their walking holidays in Europe. The website is another one of our highly-customised WordPress sites, completely content managed, with a sophisticated catalogue of holidays. Each holiday can have maps, galleries and booking information stored, which are presented in an elegant tabbed layout.
The booking process for the various activity holidays – not just walking but also cycling holidays in the UK and Europe – is pretty complicated. As well as all the different permutations of travellers in different types of room, there are so many other possible customisations to the holidays that Discovery Travel needed to have completely free control over the price of each individual booking. So we built them a two-stage payment system – pretty much automated in taking the deposit but then totally flexible when it comes to the balance payment. The payments were taken using the WorldPay on-line payment gateway.
Posted on Thursday, January 19th, 2012 by Gemma
Royal Fireworks Press
Royal Fireworks Press is an established publisher of books for gifted children. Their new site serves as a catalogue and e-commerce portal, and incorporates two different versions: one for school-based learning, and another for home-based. Users can switch between these two modes, which share content, but also contain pages and information unique to each version.
Royal Fireworks Press is our most popular e-commerce website, of which we are proud. Since the re-design the website has experienced a 14% increase in sales, which we predict will continue to rise. The site provides functionality, good visual layout and is highly ranked in search engines, all encouraging customers to buy books for gifted children.
The site was developed using CodeIgniter PHP Framework, with customised WordPress CMS, Mal’s e-commerce and Issuu integration.
Link Agency is a letting agent in Hull. The website integrates with CFP WinMan.
The letting agents site was designed by 7nine and coded by Semlyen IT.
Posted on Thursday, December 29th, 2011 by Gemma
We have been so busy with projects these last few months that we haven’t had time to update our blog!
We designed and coded a new website for Cloudfree IT in August. They provide IT support for business in Yorkshire. The website is another of our highly-customised WordPress installations, with two linked sites running off the same domain – one for business users and one for home users.
Beacon Dodsworth are GIS mapping software and marketing technology consultants, their ExpressionEngine driven website has had a re-design, with a new integrated WordPress blog.
MyHouseAdvert is an online estate agents. They needed a website that encourages customers to use their services; this is done visually with price comparisons and fact boxes. An additional feature is the video web presenter created by www.tvwebpresenters.co.uk. This brings a dynamic aspect to the website that integrates well with the overall design.